In a few days I will be flying out to California for the annual arts marketing conference for NAMP, the National Arts Marketing Program, of Americans for the Arts. I’ll be leading a session which you can read about below or watch this quick video about it. I’m looking forward to hearing about all the experiementation in the arts at the conference, and to having conversations with the attendees who are flying in from across the country (and abroad)! Here’s a link to the description of our session and the other exciting events at the conference. I’ll be sure to post more about the conference while I’m there. – Chris Elam
SHAPING THE ARTIST-AUDIENCE RELATIONSHIP. Sunday, Nov 14, 9am-10:15am PST. Do you struggle to build connections with your audience beyond your performance or exhibition schedule? Want to know about digital audience engagement innovations happening in the field right now? This session covers recent applications of technology being developed to invigorate audience engagement, including a new web-based service, the Audience Engagement Platform (AEP). See how digital relationship building works, how it can apply to your organization, and how it can improve measuring your marketing efforts.
Speakers: Caleb Custer, Strategist, Design Brooklyn; Chris Elam, Artistic Director & CEO, Misnomer Dance Theater; Ron Evans, Arts Marketing Consultant, Groupofminds.com; Amy Kweskin, Program Director, California State University East Bay