Got Research?

Are you interested in learning about what dance audiences are saying, and what they are interested in? If so, take a look at some research that came out of Dance/USA’s Engaging Dance Audiences. AEP has been a part of the EDA initiative and we wanted to spotlight some of their findings. We’ve excerpted this below, and you can read more on the Dance/USA website. We found it interesting, and hope you will too!


A major component of the Engaging Dance Audiences project is a series of research studies. The studies listed below are part of Dance/USA’s effort to help the dance field explore methods of engaging audiences for dance.



National Survey of Dance Audiences

Dance/USA commissioned WolfBrown to conduct a national survey of dance audiences; the first field-wide survey intended to answer the question, “How do dance audiences want to engage?” The survey was conducted in the summer of 2010 with the help of 42 partners who sent a standardized survey to their dance ticket-buyers. The survey garnered over 7,400 responses from dance audience members across the nation.

Dance/USA members can access the archived webinar on the National Survey of Dance Audiences. Click here.
A list of the 42 member dance presenters and producers who joined this study as partners and sent the survey to their ticket-buyers is available by clicking here.

The Survey of Current Audience Engagement Practices, WolfBrown 

The core goals of this survey were to provide a snapshot of current audience engagement practices occurring in the dance field, and to gather insights about the field’s philosophy towards audience engagement and thoughts on its future role to serve dance. The survey was open to Dance/USA members and non-members. The report covers: types of engagement activities undertaken; barriers faced; planning and responsibility for, and evaluation of, engagement programs; and perspectives on “audience engagement” and “audience development.”




Jul. 14, 2011, Filed under category Uncategorized


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