Archive for the ‘Uncategorized’ Category

GoSeeDo – Artist Overview


What is GoSeeDo?

GoSeeDo is an online audience engagement and booking platform that facilitates meaningful and productive interactions between those who create art and those who appreciate it. It is designed to support artists and arts organizations in building more sustainable practices that raise revenue while deepening fan loyalty.

To do this, GoSeeDo assists artists in crafting, marketing and selling both regular event tickets and a bookable portfolio of creative experiences that can be purchased directly by fans, groups, companies, presenters…or just about anyone! We help deepen roots with ones’ existing base, as well as provide artists the opportunity to draw new fans and bookings through access to GoSeeDo’s centralized marketplace – similar to what Etsy.com does for crafts, but instead for unique, creative experiences through the arts.

Designed for busy artists who may have limited time, resources and technical capacity, GoSeeDo works to help artists to get up and running fast with easy-to-use, actionable marketing and experience blueprints, a learning center, and a peer-to-peer community where artists can see examples of and learn from one another’s engagement programs, leveraging the benefits of a network of practitioners.

Created by and for artists, and managed by a non-profit, GoSeeDo aims to be a powerful “need-to-have” resource focused squarely on a central issue in the arts – helping artists generate new, repeatable sources of earned revenue – in ways that are fun and meaningful to both themselves and their audiences.

What do we mean by creative experiences?

Creative experiences can encompass anything and everything that either artists or their fans can dream up. The main premise behind GoSeeDo is that artists have a lot to offer in addition to their final artistic product. A primary barrier to artists is not positioning their offerings for people who would be interested in what they have to offer and not having an easy way to make such offerings available. GoSeeDo breaks down those barriers, by creating a marketplace where individuals can go to find creative experiences ranging from:

  • Behind-the-scenes access to performances or rehearsals
  • Commissioning an artist to create an original, spectacular Halloween costume for a fan
  • Private, short, performances for a school, private party, or corporate event
  • Hiring a painter to create a mural for child’s room
  • Booking a choreographer to create a short work on a fan, giving them a taste for what it’s like to be a dancer
  • Having an artist design and orchestrate a flash-mob for a special occasion
  • A live video chat with an artist for a school group, book club, or aspiring artist

 Experience blueprints make it easy for artists to browse existing experience ideas and customize them to be their own. Artists can also create new experiences, and fans can request experiences they would like to book.


How does GoSeeDo benefit artists?

Get more bookings. One of our primary goals is to make it easy for artists to offer a wide range of creative, bookable experiences. These can include repurposing what artists are already doing for a wider market, as well as creating new offerings that neither artists nor their fans might have ever considered.

  • Get up and running fast. Experience blueprints bring artists 90% of the way to a full portfolio in no time.
  • Reach more varied markets. Blueprints help artists create, tailor and re-purpose experiences for school groups, corporate events, aspiring artists, and more.
  • Increase artists’ return on investment and reduce risks. Artists only put in the effort to make an experience happen when it has already been purchased.

Raise new income. Each new experience an artist offers is not only a new way that they can connect with their fans, but also a new way their fans can support them financially.

  • Offer experiences at a range of price points. What experience could an artist offer that would be worth $10, $100, or even $1,000 to one or more of their fans? Since offering experiences is so easy, artists can tailor them to niche groups within their fan base.
  • Asking for donations is hard, but offering experiences is easy. By offering fans experiences that they will be excited to book, tell their friends about, and give as gifts, artists are raising revenue in a whole new way.
  • GoSeeDo is designed to be easy to get guidance on best practices, so individual artists will not be alone in figuring out what works. Our built-in learning center has tutorials, webinars, and a peer community to help with everything from how to price experiences to how to best get useful feedback and testimonials from fans.

 Offer fans more. By offering fans experiences that enable them to bring an artists’ vision into more aspects of their daily lives, artists can deepen their connection to their fans.

  • Give fans more ways to experience art. Behind the scenes, in their home, with their friends – fans can see the richness of an artists’ work in more ways than ever.
  • Help fans feel more connected to artists. As a result, fans will be inspired to tell others about an artists’ work, make repeat bookings, and support artists in more varied ways.
  • Everyone feels good when they help someone else. GoSeeDo opens up new ways that fans can contribute to an artists’ success, including booking experiences, giving feedback on experiences, suggesting new experiences they would be interested in, or sharing an artists’ portfolio with a potential buyer or client.

What do artists think about GoSeeDo?

Below are some statements from artists regarding why they have found the GoSeeDo approach to be beneficial and inspiring for their organizations.

“GoSeeDo has quickly become an instrumental tool for thinking about new web-based opportunities (engagement and marketing) for my company and my choreography. Not only is it an important way to organize our own calendar of offerings, but it is an incredible resource for new ideas.”

– Lizzie Leopold, Artistic Director, Leopold Group, Chicago, IL

“We are excited about GoSeeDo’s potential to cultivate new audiences that go way beyond the traditional theater-goers.”

– Gina Gibney, Artistic Director, Gibney Dance, New York, NY

“GoSeeDo has spurred our creative thinking about new revenue streams. And the opportunity to share ideas with other artists is terrific! It’s easy to get bogged down in ‘same old, same old’ but GoSeeDo has provoked us to think in new ways.”

– Jane Stojak, Managing Director, Leah Stein Dance Company, Philadelphia, PA

“In a very short time with GoSeeDo I find my mind is brimming with ways of letting audiences into our dances. The creativity, questions and push to invent are all igniting sparks of new audience-to-performance relationships – I like to tear away barriers or confusion about art-making, GoSeeDo is a launch point for both me and my audiences.”

– Melissa Riker, Artistic Director, Kinesis Project, New York, NY

“GoSeeDo is an innovative platform that fosters creativity on many levels. It has deepened Ping Chong & Company’s thinking about what it means to have an online presence. We are excited that GoSeeDo presents us with possibilities to build more meaningful relationships with our audience.”

– Jane Jung, Managing Director, Ping Chong & Company, NY, NY

“Since we started using the platform, our theatre company has had a large perspective shift on what we have to offer- looking at a much larger range of activities, events, and services that we can share with our audiences. This shift includes looking at both what the company can offer as well as our individual members. GoSeeDo allows us to see ourselves as part of a national network of artists who are re-envisioning producing and business models through engagement activities.”

– Band of Toughs: a Theatre Collaboratory, Denver, CO



Explore GoSeeDo and sign up for free today!


Feb. 22, 2012, Filed under category Announcements, blog, Bookables, Uncategorized


2 Major Livestream Events this weekend!

Misnomer Dance Theater

Friday December 16, 7:30 pm (ET)

Join us as we LIVESTREAM our performance and audience Q&A at 7:30 pm EST on December 16 at the homepage of www.misnomer.org. Watch and chat in real-time alongside audiences worldwide! This event is featured this week on the homepage of Livestream.


DESCRIPTION: In Time Lapse, the Company journeys into the unusual, humorous, and serious corners of memory, while in Future Perfect-er, we explore what would happen to a dance if it woke up on the other side of the bed, was born a day later or existed in a parallel universe. This moving season can not be missed!


Diplomacy Through Dance: Bringing American Modern Dance to Kazakhstan

Sunday December 18, 3-4:30 pm (ET)

Award-winning Boston choreographer Rebecca Rice and cultural entrepreneur Anna Winestein, discuss their experiences as cultural envoys for the US Department of State to Kazakhstan and how American modern dance helps foster cultural diplomacy. Rice also discusses her process of creating an original choreographic work for the Samruk Dance Company, and Winestein shares her experiences of assisting and observing Rice in the studio. Includes footage of the new work, Uplift, performed by Samruk, and excerpts from other pieces.   Co-presented with the Ballets Russes Cultural Partnership and Rebecca Rice Dance.


Our Livestream broadcast will be moderated Convergences Theatre Collective’s Jeremy Williams, who is also the community manager for the Audience Engagement Platform.  To watch, visit Convergence’s Livestream page: www.livestream.com/CTCnow  


Rebecca Rice’s work expresses a unique blend of modernism and musicality. Her movement ideas blend the design oriented, musical style of ballet with the creative, innovative elements and energy of 21st century contemporary modern dance.


Anna Winestein is the Executive Director of The Ballets Russes Cultural Partnership at Boston University, a non-profit cultural organization devoted to supporting cultural exchange and understanding between the US and countries of the former Soviet Union.

Dec. 16, 2011, Filed under category Uncategorized


Events this weekend!

Gibney Dance Center presents: “Sorry I Missed Your Show Marathon“!  Join 3 choreographers (Kimberly Bartosik, Jill Sigman and RoseAnne Spradlin) at 1, 2, and/or 3 pm!

Gibney Dance Center

890 Broadway, 5th Floor

New York, NY

November 19, 2011


Erica Essner Performance Co-op presents: “Open Rehearsal“.   “Weathered” is an exploration of our loss of control over the forces of nature and of how those forces belie the illusion of our permanent place on this planet.

Brooklyn Zen Center

505 Carroll street 2A

Brooklyn, NY

November 19, 2011

8:00 PM


Nov. 16, 2011, Filed under category Uncategorized


Virtual Events & Happenings This Week

Virtual Events

Now you can find ways to connect with artists anywhere!  Check out these two cool ways that artists are connecting with audiences.


The Teacher will Appear 

“With our one-on-one mentorship program you will have the opportunity to ask and discuss the steps of working in New York, making the transition from dancer to choreographer, or simply becoming a choreographer.”




 Skype with an Actor/Director/Playwright 

“Members of CTC wear many hats in the theatre and will relate our experience to your students.  Nothing can replace an in-person visit from a professional artist, but this is the next best thing.  “




 Scheduled Event

On the Spot: Backstage 

Sunday November 6 – 3 PM

Washington, DC

Check on Dissonance Dance Theatre’s new event!  Go behind the scenes to watch the dancers and choreographers do their thing.  It’s informal, so drop in and out, but make sure NOT to miss this!



Nov. 2, 2011, Filed under category Uncategorized


October is Bookables Month!

Check out some of the awesome offerings that AEP artists are coming up with!  This is a whole new way to engage with your favorite artists.  Bookables give you the freedom to choose when you want to book an experience.  Choose from a wide variety of options from private coaching to behind the scenes access.  Have an idea about how you’d like to engage?  Email the artist and let them know!  Or if you have an idea you’d like to share with all of the AEP community email Jeremy, your community manager.


The Teacher will Appear

A “not to miss” opportunity to have Melissa Riker virtually join your class or studio.  Can be booked for 1-on-1 sessions or for a class.  Don’t let distance be a problem now you can have access to really amazing artists in your home town.



Roller Session

Shake up your fitness routine with a 1-on-1 session with Erica Essner!  Perhaps you need to kick-start a new exercise program or maybe you want to simply change things up.  This is a great opportunity to work with a choreographer who really knows bodies.


Web Reading – Your Play!

Have a play in development?  Join in the revolution of new play development by Convergences Theatre Collective.



Movement Generation Coaching for Directors & Playwrights

An exciting 1-on-1 workshop for directors and playwrights to add new skills to your collection!






Check out more bookables here: EXPLORE



Oct. 11, 2011, Filed under category Uncategorized


AEP Events for YOU this week and beyond!

Bookable Offerings

The Informance – a whole new way to experience creativity, the artistic process, and  engage with a phenomenal choreographer!  Christopher Williams is now offering a one-of-a-kind event that brings the love of learning with the magic of the theatre in an event that will captivate you.

“Williams is brilliant in every way a great artist can be and winsomely articulate about his work while retaining a down to earth humility.” – Jonathan M. Stein

Scheduled Events:

Culturehub Artalk Series Presents: Ping Chong & Company

Culturehub in New York, NY

October 5 @ 9 PM

Ping Chong will give a talk on the evolution of his interdisciplinary approach to theater in relationship to changes in contemporary arts and culture over the past 40 years.






Jeremy, AEP Community Manager

Oct. 2, 2011, Filed under category Cool Happenings, Featured Events, Uncategorized


Got Research?

Are you interested in learning about what dance audiences are saying, and what they are interested in? If so, take a look at some research that came out of Dance/USA’s Engaging Dance Audiences. AEP has been a part of the EDA initiative and we wanted to spotlight some of their findings. We’ve excerpted this below, and you can read more on the Dance/USA website. We found it interesting, and hope you will too!


A major component of the Engaging Dance Audiences project is a series of research studies. The studies listed below are part of Dance/USA’s effort to help the dance field explore methods of engaging audiences for dance.



National Survey of Dance Audiences

Dance/USA commissioned WolfBrown to conduct a national survey of dance audiences; the first field-wide survey intended to answer the question, “How do dance audiences want to engage?” The survey was conducted in the summer of 2010 with the help of 42 partners who sent a standardized survey to their dance ticket-buyers. The survey garnered over 7,400 responses from dance audience members across the nation.

Dance/USA members can access the archived webinar on the National Survey of Dance Audiences. Click here.
A list of the 42 member dance presenters and producers who joined this study as partners and sent the survey to their ticket-buyers is available by clicking here.

The Survey of Current Audience Engagement Practices, WolfBrown 

The core goals of this survey were to provide a snapshot of current audience engagement practices occurring in the dance field, and to gather insights about the field’s philosophy towards audience engagement and thoughts on its future role to serve dance. The survey was open to Dance/USA members and non-members. The report covers: types of engagement activities undertaken; barriers faced; planning and responsibility for, and evaluation of, engagement programs; and perspectives on “audience engagement” and “audience development.”




Jul. 14, 2011, Filed under category Uncategorized


Heading to the Dance/USA Conference?

Chris Elam, Jeremy Williams, and Larry Henry from the AEP team are heading out this week to the annual Dance / USA conference, this year hosted in Chicago. If you’ll be there we’d love to see you!

We will be presenting on AEP as a part of the Engaging Dance Audiences (EDA) pre-conference, as well as during the Dance / USA conference. You can check out this link to our EDA project page.

We’ll also be hosting sessions at the smART bar for one-on-one consultations on Thursday and Friday. We will be sure to post a summary of the experience, and if you would like to meet us at the conference you can email Jeremy to set up a time. Looking forward to seeing you there!

The AEP Team



Jul. 11, 2011, Filed under category Uncategorized


A tribute to the inspiring artist Martha Graham

“Dance is the hidden language of the soul.“ – Martha Graham

Today Google pays tribute with a “Google Doodle” animation to the great Martha Graham (1894 – 1991), one of the most important choreographers of the 20th century.

Dedicated to the Arts, she danced and choreographed for over seventy years while receiving several high honors like the Presidential Medal of Freedom throughout her career.

See it today at Google and find out more about the amazing Martha Graham.

May. 11, 2011, Filed under category Uncategorized