Archive for the ‘blog’ Category

Featured Offerings from Artists of GoSeeDo – Brendan Hughes

The offerings that are featured on the blog are examples of what can be found on GoSeeDo. Click “Yes, I’m Interested” to start exploring all the exciting offerings we have for you!

Bring the performance to your next party with Oomphalos: diagrams, theories and preposterous arcana from the face trumpet of Brendan Hughes

Oomphalos is a series of informative lectures on delightfully fascinating arcana which, when considered en toto, create a unifying constellation of ideas that will leave a crack in the Earth’s crust extending in every direction from the lecturn.

Get tickets on GoSeeDo to catch Brendan’s live performances in LOS ANGELES on June 19th and in NEW YORK on June 26th.


Learn more about GoSeeDo and sign up today.


May. 13, 2012, Filed under category blog, Bookables


Engaging Dance Audiences Learning Exchange in NYC

GoSeeDo is pleased to be presenting as part of the NYC Learning Exchange this Sunday for Dance/USA’s Engaging Dance Audiences.  We will be joining American Dance Festival, The Cowles Center for Dance & the Performing Arts, Oberlin Dance Collective, On the Boards, STREB, Trey McIntyre Project, Walker Art Center, and Yerba Buena Center for the Arts.  The Learning Exchange is being hosted by Gibney Dance Center, also an artist on GoSeeDo!

To learn more about Round Two of Engaging Dance Audiences and to register for the Learning Exchanges visit EDA Learning Exchanges.

Check out these great tips on audience engagement from EDA:

The term “audience engagement” is recognized by dance professionals to indicate emerging practices and new attitudes about the inter-relationships among artists, presenters, and audiences, going well beyond accustomed practices of marketing, outreach, and audience development. Here are four tips to keep in mind:

  1. Invites audiences to be participatory rather than passive and values their involvement. By being actively two-way rather than presentational, it empowers people to better understand, appreciate, and connect with the meaning and impact of the art experience.
  2. May be tied to specific performances, but also may occur independently. Some practitioners see “audience engagement” as blurring the line with the art making itself. It deepens relationships with existing viewers and also builds connections among prospective audiences.
  3. Plans in good faith that a more knowledgeable and involved audience will lead to better sales or donations and will attract new faces. The outcomes of engagement practices, however, are not attendance or ticket sales alone, but other kinds of impacts. It appreciates that everyone will react differently to the art, and celebrates the diversity of impact.
  4. Inevitably involves risk, investment and innovation.



Learn more about GoSeeDo and sign up today.


May. 11, 2012, Filed under category Announcements, blog


GoSeeDo Invited Curator on Kickstarter

We’ve been invited to Curate a page on Kickstarter!  We are featuring the exciting projects in development by artists on GoSeeDo. This is another avenue by which fans can discover the awesome work of GoSeeDo artists. Check out both current and past projects on Kickstarter.

 GoSeeDo Artists: To have your Kickstarter Campaigns promoted on GoSeeDo’s Curation page, email your past or current Kickstarter campaign url’s to kickstarter@GoSeeDo.org


Learn more about GoSeeDo and sign up today.



May. 11, 2012, Filed under category Announcements, blog, GoSeeDo on Kickstarter


Featured offerings from Artists of GoSeeDo – Malashock Dance

The offerings that are featured on the blog are examples of what can be found on GoSeeDo. Click “Yes, I’m Interested” to start exploring all the exciting offerings we have for you!


Know a dancer applying for college?  Check out Malashock Dance’s Solo-darity: Meeting of Mentor & Student for a great opportunity to wow admissions!

Impress faculty with a custom modern dance solo created just for you! Malashock Dance will bring their years of professional experience into the studio to choreograph a unique audition solo on you.  Personalized coaching and mentorship will boost your confidence and ensure that you put your best foot forward when it’s time to audition!

Learn more about GoSeeDo and sign up today.


May. 11, 2012, Filed under category blog, Bookables, featured


Featured Offerings from Artists of GoSeeDo – Christopher Williams

The offerings that are featured on the blog are examples of what can be found on GoSeeDo.  Click “Yes, I’m Interested” to start exploring all the exciting offerings we have for you!

Christopher Williams’ Original Design Commission gives you the opportunity to take home a unique piece of wearable art.

Christopher Williams’ work is known for its lush, creative, and fantastical costumes and puppetry. Here is your opportunity to integrate his vision into your own wardrobe. Christopher and his crack team of designers will collaborate with you to design and build a unique puppet, prop, costume, or wardrobe piece of your very own. Mine Christopher’s repertoire for inspiration, or work with a clean slate to dream up something new.





Learn more about GoSeeDo and sign up today.


May. 2, 2012, Filed under category blog, Bookables, featured


Tips on creating successful GoSeeDo offerings for your fans

We have put together some general tips for things to keep in mind when setting up your offerings for fans. Whether you create an offering from scratch or start with GoSeeDo’s pre-existing blueprints, these ideas should help you to create offerings that are descriptive and exciting to prospective participants:

  • Give your offering an understandable title – you want anyone reading the title of an offering to have enough of a sense of what it is that they will want to click on it to learn more.
  • Get to the point – try not to make your offering too text heavy. Readers will want to be able to learn quickly what your experience is all about.
  • Use “you” language – write your offering so that the wording describes what the buyer will receive as opposed to what you will offer them.  This can help the reader envision themselves taking part in the experience.
  • Be specific – make your description as specific as possible so that the reader will really know what to expect from the experience. This can also make what you are offering more concrete, and make it easier for a buyer to envision themselves taking part in the experience.
  • End with a call to action – it is a good idea to end your experience description by telling the reader a simple, clear action that they can take to book the experience with you. This may be as simple as inviting them to click the “Yes, I’m interested!” button to contact you.

Let us know if there are other ways we can help you use the platform – that is what we are here for!

Learn more about GoSeeDo and sign up today.


Apr. 19, 2012, Filed under category Announcements, blog, Documentation, FAQ, Tips


GoSeeDo – Artist Overview


What is GoSeeDo?

GoSeeDo is an online audience engagement and booking platform that facilitates meaningful and productive interactions between those who create art and those who appreciate it. It is designed to support artists and arts organizations in building more sustainable practices that raise revenue while deepening fan loyalty.

To do this, GoSeeDo assists artists in crafting, marketing and selling both regular event tickets and a bookable portfolio of creative experiences that can be purchased directly by fans, groups, companies, presenters…or just about anyone! We help deepen roots with ones’ existing base, as well as provide artists the opportunity to draw new fans and bookings through access to GoSeeDo’s centralized marketplace – similar to what Etsy.com does for crafts, but instead for unique, creative experiences through the arts.

Designed for busy artists who may have limited time, resources and technical capacity, GoSeeDo works to help artists to get up and running fast with easy-to-use, actionable marketing and experience blueprints, a learning center, and a peer-to-peer community where artists can see examples of and learn from one another’s engagement programs, leveraging the benefits of a network of practitioners.

Created by and for artists, and managed by a non-profit, GoSeeDo aims to be a powerful “need-to-have” resource focused squarely on a central issue in the arts – helping artists generate new, repeatable sources of earned revenue – in ways that are fun and meaningful to both themselves and their audiences.

What do we mean by creative experiences?

Creative experiences can encompass anything and everything that either artists or their fans can dream up. The main premise behind GoSeeDo is that artists have a lot to offer in addition to their final artistic product. A primary barrier to artists is not positioning their offerings for people who would be interested in what they have to offer and not having an easy way to make such offerings available. GoSeeDo breaks down those barriers, by creating a marketplace where individuals can go to find creative experiences ranging from:

  • Behind-the-scenes access to performances or rehearsals
  • Commissioning an artist to create an original, spectacular Halloween costume for a fan
  • Private, short, performances for a school, private party, or corporate event
  • Hiring a painter to create a mural for child’s room
  • Booking a choreographer to create a short work on a fan, giving them a taste for what it’s like to be a dancer
  • Having an artist design and orchestrate a flash-mob for a special occasion
  • A live video chat with an artist for a school group, book club, or aspiring artist

 Experience blueprints make it easy for artists to browse existing experience ideas and customize them to be their own. Artists can also create new experiences, and fans can request experiences they would like to book.


How does GoSeeDo benefit artists?

Get more bookings. One of our primary goals is to make it easy for artists to offer a wide range of creative, bookable experiences. These can include repurposing what artists are already doing for a wider market, as well as creating new offerings that neither artists nor their fans might have ever considered.

  • Get up and running fast. Experience blueprints bring artists 90% of the way to a full portfolio in no time.
  • Reach more varied markets. Blueprints help artists create, tailor and re-purpose experiences for school groups, corporate events, aspiring artists, and more.
  • Increase artists’ return on investment and reduce risks. Artists only put in the effort to make an experience happen when it has already been purchased.

Raise new income. Each new experience an artist offers is not only a new way that they can connect with their fans, but also a new way their fans can support them financially.

  • Offer experiences at a range of price points. What experience could an artist offer that would be worth $10, $100, or even $1,000 to one or more of their fans? Since offering experiences is so easy, artists can tailor them to niche groups within their fan base.
  • Asking for donations is hard, but offering experiences is easy. By offering fans experiences that they will be excited to book, tell their friends about, and give as gifts, artists are raising revenue in a whole new way.
  • GoSeeDo is designed to be easy to get guidance on best practices, so individual artists will not be alone in figuring out what works. Our built-in learning center has tutorials, webinars, and a peer community to help with everything from how to price experiences to how to best get useful feedback and testimonials from fans.

 Offer fans more. By offering fans experiences that enable them to bring an artists’ vision into more aspects of their daily lives, artists can deepen their connection to their fans.

  • Give fans more ways to experience art. Behind the scenes, in their home, with their friends – fans can see the richness of an artists’ work in more ways than ever.
  • Help fans feel more connected to artists. As a result, fans will be inspired to tell others about an artists’ work, make repeat bookings, and support artists in more varied ways.
  • Everyone feels good when they help someone else. GoSeeDo opens up new ways that fans can contribute to an artists’ success, including booking experiences, giving feedback on experiences, suggesting new experiences they would be interested in, or sharing an artists’ portfolio with a potential buyer or client.

What do artists think about GoSeeDo?

Below are some statements from artists regarding why they have found the GoSeeDo approach to be beneficial and inspiring for their organizations.

“GoSeeDo has quickly become an instrumental tool for thinking about new web-based opportunities (engagement and marketing) for my company and my choreography. Not only is it an important way to organize our own calendar of offerings, but it is an incredible resource for new ideas.”

– Lizzie Leopold, Artistic Director, Leopold Group, Chicago, IL

“We are excited about GoSeeDo’s potential to cultivate new audiences that go way beyond the traditional theater-goers.”

– Gina Gibney, Artistic Director, Gibney Dance, New York, NY

“GoSeeDo has spurred our creative thinking about new revenue streams. And the opportunity to share ideas with other artists is terrific! It’s easy to get bogged down in ‘same old, same old’ but GoSeeDo has provoked us to think in new ways.”

– Jane Stojak, Managing Director, Leah Stein Dance Company, Philadelphia, PA

“In a very short time with GoSeeDo I find my mind is brimming with ways of letting audiences into our dances. The creativity, questions and push to invent are all igniting sparks of new audience-to-performance relationships – I like to tear away barriers or confusion about art-making, GoSeeDo is a launch point for both me and my audiences.”

– Melissa Riker, Artistic Director, Kinesis Project, New York, NY

“GoSeeDo is an innovative platform that fosters creativity on many levels. It has deepened Ping Chong & Company’s thinking about what it means to have an online presence. We are excited that GoSeeDo presents us with possibilities to build more meaningful relationships with our audience.”

– Jane Jung, Managing Director, Ping Chong & Company, NY, NY

“Since we started using the platform, our theatre company has had a large perspective shift on what we have to offer- looking at a much larger range of activities, events, and services that we can share with our audiences. This shift includes looking at both what the company can offer as well as our individual members. GoSeeDo allows us to see ourselves as part of a national network of artists who are re-envisioning producing and business models through engagement activities.”

– Band of Toughs: a Theatre Collaboratory, Denver, CO



Explore GoSeeDo and sign up for free today!


Feb. 22, 2012, Filed under category Announcements, blog, Bookables, Uncategorized



We did it!

We finally arrived at our site name for AEP!  The site name is…. GoSeeDo!

I never though of naming as a difficult task. I have named kids. Pets. Dance moves. It has never been a problem. But coming up with a name for the public facing brand of AEP… that was a challenge.

We had been looking for a  name that would be easy for the public to remember and inspire a sense of action and involvement among people coming to have new experiences with the arts. There are two ways that the public interested with the platform, either through a direct relationship with a particular artists, or to the central site’s public discovery interface where people can find new ways to engage with artists. The name needed to work for both.

I don’t know exactly how many hours were spent on domain search sites or how many names we discussed, evaluated, and dismissed. Some were too adventurous. Others too meek. Some were too forward. Others too elusive.  Needless to say, when we finally emerged with a name that most everyone on the team and of the 20+ people we surveyed liked, I was thrilled.

We’re now phasing in the branding to reflect the name. This starts working on the visual identity, and the first step is deciding on a logo. I had expected the logo process to be harder than the naming process. But so far it is an incredibly fun and fluid experience.

I’d like to share the initial set of logo designs that we looked at. Take a look. See what you think. And let us know which one you would pick or any feedback you have.

Oh yeah – let us know what you think of the name as well 🙂



Sep. 1, 2011, Filed under category Announcements, blog


A Letter to Artists


Hold on to your seats! For the past few months we have been working with you to create a platform that you can use to increase your offerings and your audience engagement. We have learned a great deal in that time, and based on that, we are ready to take the platform to the next level.

If we haven’t met yet, let me start by introducing myself. My name is Rob. I am the product manager for AEP. Along with the rest of the team, I have been working feverishly for the past few months to make the platform great. And I feel like that hard work has finally paid off.

We have a bunch of new and exciting ideas we would like to share with you. So, starting next week, we will be posting them to the site in order to get your feedback. You will see:

      – Beautiful Logo Designs
     – New and Wonderful User Interfaces
      – Streamlined Processes
      – And more

We want you to take a look at these ideas and let us know what you think. If you love them, tell us what you love about them. If you hate them, let us know why. See something we missed? We want to know.

Your feedback has been invaluable up to this point, and it is an essential ingredient in order to make a truly valuable platform that can help artists succeed.To that end, we will be increasing the transparency of our processes across the board. Posting the proposed new designs will be our first step.

Having said that, I want to take a moment to thank you. Thank you for participating in this project. Thank you for you helping us improve the platform. But most importantly, thank you for being an artist and for creating art.

There is an excess of many things in this world. Art is not one of them.



Aug. 22, 2011, Filed under category blog


Make Art Through Making Art

Broadway Producer, Ken Davenport posted a blog that relates directly to one of AEP’s goals: to help artists use their art to support and produce more art. You can read his full post here, but below is an excerpt that is right up the same alley as what we’re helping you do through AEP.


If you’ve got a product that already has market interest, another way to boost that interest is to create supporting products that might appeal to either a new demographic, or more importantly, your core demo. That group is desperate to consume as much information as they can about who you are, what you do, and where you come from.

So once you have a show that has some traction, take some time to supplement that traction with a history book, a mini doc, or something else that might make money on its own . . . and that supports your primary product.


How does this relate to your work? You can build on your show before it even opens by creating offerings that lead up to your major performance. Take a look at some of the ways AEP artists are building momentum for their shows by creating a Project around it, or supporting performances by giving sneak-peeks or follow-ups.


Aug. 2, 2011, Filed under category blog, Program info


Virtually one on one

In 1967, media theorist Marshall McLuhan wrote, “All media are extensions of some human faculty – psychic or physical” meaning that all technology is an extension of man’s natural capabilities. The car is an extension of the foot, tools an extension of the hands, language an extension of expression. Technologies don’t create “new” possibilities, they simply do what we could already do, but better, faster and more efficiently. Now through internet communication tools like Twitter, Facebook, Flickr, Skype and Livestream, our options for interaction – especially audience engagement – have increased exponentially.


The Mapping Home series by Kinesis Project has begun incorporating virtual experiences into their creative process, expanding personal interactions. Soon fans will be able to participate in this project through live performances, behind the scenes, and long-distance attendance.


What other types of events and interactions would you like to be a part of? Explore the engagements offered by AEP artists to see how you can expand the horizon of possibilities.




The Audience Engagement Platform




Jun. 25, 2011, Filed under category blog


Summertime and the living is BUSY!

Come see what’s sizzling with AEP artists in NYC this weekend!


Australian-born Musician Alex Carpenter is a versatile artist playing the guitar, keyboard, and electric zither. He is performing tonight, Friday June 17th, with Ella Joyce Buckley, supporting PRONTO (featuring Mikael Jorgensen of Wilco). Carpenter will play a short solo guitar set of his Live Audio Delay System, which envelops the audience with accumulating and resonating sound, then another set accompanying Buckley. Visit his AEP page for more info.


Also performing tonight is Convergences Theatre Collective, a group of artists dedicated to creating original work. Acting Out: Desire provides a unique opportunity to step inside the artistic process of CTC as they prepare their upcoming work, The Desirous Project. The evening will be a presentation of early material, revealing how they are exploring and crafting a deeply sensual conversation, giving a layered insight into the creative processes of CTC. Take a look at this project on AEP.


NYC welcomes back Boston-based company Rebecca Rice Dance after a four year hiatus. They will present a program at the Merce Cunningham Theater tonight and Saturday June 18th. Reviving three works and premiering two more, the evening will present a visual and musical feast with music varying from Bach to the blues. With a prolific blend of modernism and musicality, the performances will both defy gravity and celebrate it. Check out details on their AEP page.




LEIMAY is comprised of both the individual work, and collaborations between Ximena Garnica and Shige Moriya. Their current project, Uncovering, is an exploration into the struggle between societal values and self discovery, bringing to light the nature of life. Performed in two installments at The LAB, the audience is invited to watch the unraveling of a struggle between individual self-conception and social pressures from the sidewalk. Performances will be held through June 25th. Find more info on AEP .


The Audience Engagement Platform. More Art. More Often.



Jun. 17, 2011, Filed under category blog