GoSeeDo – Artist Overview


What is GoSeeDo?

GoSeeDo is an online audience engagement and booking platform that facilitates meaningful and productive interactions between those who create art and those who appreciate it. It is designed to support artists and arts organizations in building more sustainable practices that raise revenue while deepening fan loyalty.

To do this, GoSeeDo assists artists in crafting, marketing and selling both regular event tickets and a bookable portfolio of creative experiences that can be purchased directly by fans, groups, companies, presenters…or just about anyone! We help deepen roots with ones’ existing base, as well as provide artists the opportunity to draw new fans and bookings through access to GoSeeDo’s centralized marketplace – similar to what Etsy.com does for crafts, but instead for unique, creative experiences through the arts.

Designed for busy artists who may have limited time, resources and technical capacity, GoSeeDo works to help artists to get up and running fast with easy-to-use, actionable marketing and experience blueprints, a learning center, and a peer-to-peer community where artists can see examples of and learn from one another’s engagement programs, leveraging the benefits of a network of practitioners.

Created by and for artists, and managed by a non-profit, GoSeeDo aims to be a powerful “need-to-have” resource focused squarely on a central issue in the arts – helping artists generate new, repeatable sources of earned revenue – in ways that are fun and meaningful to both themselves and their audiences.

What do we mean by creative experiences?

Creative experiences can encompass anything and everything that either artists or their fans can dream up. The main premise behind GoSeeDo is that artists have a lot to offer in addition to their final artistic product. A primary barrier to artists is not positioning their offerings for people who would be interested in what they have to offer and not having an easy way to make such offerings available. GoSeeDo breaks down those barriers, by creating a marketplace where individuals can go to find creative experiences ranging from:

  • Behind-the-scenes access to performances or rehearsals
  • Commissioning an artist to create an original, spectacular Halloween costume for a fan
  • Private, short, performances for a school, private party, or corporate event
  • Hiring a painter to create a mural for child’s room
  • Booking a choreographer to create a short work on a fan, giving them a taste for what it’s like to be a dancer
  • Having an artist design and orchestrate a flash-mob for a special occasion
  • A live video chat with an artist for a school group, book club, or aspiring artist

 Experience blueprints make it easy for artists to browse existing experience ideas and customize them to be their own. Artists can also create new experiences, and fans can request experiences they would like to book.


How does GoSeeDo benefit artists?

Get more bookings. One of our primary goals is to make it easy for artists to offer a wide range of creative, bookable experiences. These can include repurposing what artists are already doing for a wider market, as well as creating new offerings that neither artists nor their fans might have ever considered.

  • Get up and running fast. Experience blueprints bring artists 90% of the way to a full portfolio in no time.
  • Reach more varied markets. Blueprints help artists create, tailor and re-purpose experiences for school groups, corporate events, aspiring artists, and more.
  • Increase artists’ return on investment and reduce risks. Artists only put in the effort to make an experience happen when it has already been purchased.

Raise new income. Each new experience an artist offers is not only a new way that they can connect with their fans, but also a new way their fans can support them financially.

  • Offer experiences at a range of price points. What experience could an artist offer that would be worth $10, $100, or even $1,000 to one or more of their fans? Since offering experiences is so easy, artists can tailor them to niche groups within their fan base.
  • Asking for donations is hard, but offering experiences is easy. By offering fans experiences that they will be excited to book, tell their friends about, and give as gifts, artists are raising revenue in a whole new way.
  • GoSeeDo is designed to be easy to get guidance on best practices, so individual artists will not be alone in figuring out what works. Our built-in learning center has tutorials, webinars, and a peer community to help with everything from how to price experiences to how to best get useful feedback and testimonials from fans.

 Offer fans more. By offering fans experiences that enable them to bring an artists’ vision into more aspects of their daily lives, artists can deepen their connection to their fans.

  • Give fans more ways to experience art. Behind the scenes, in their home, with their friends – fans can see the richness of an artists’ work in more ways than ever.
  • Help fans feel more connected to artists. As a result, fans will be inspired to tell others about an artists’ work, make repeat bookings, and support artists in more varied ways.
  • Everyone feels good when they help someone else. GoSeeDo opens up new ways that fans can contribute to an artists’ success, including booking experiences, giving feedback on experiences, suggesting new experiences they would be interested in, or sharing an artists’ portfolio with a potential buyer or client.

What do artists think about GoSeeDo?

Below are some statements from artists regarding why they have found the GoSeeDo approach to be beneficial and inspiring for their organizations.

“GoSeeDo has quickly become an instrumental tool for thinking about new web-based opportunities (engagement and marketing) for my company and my choreography. Not only is it an important way to organize our own calendar of offerings, but it is an incredible resource for new ideas.”

– Lizzie Leopold, Artistic Director, Leopold Group, Chicago, IL

“We are excited about GoSeeDo’s potential to cultivate new audiences that go way beyond the traditional theater-goers.”

– Gina Gibney, Artistic Director, Gibney Dance, New York, NY

“GoSeeDo has spurred our creative thinking about new revenue streams. And the opportunity to share ideas with other artists is terrific! It’s easy to get bogged down in ‘same old, same old’ but GoSeeDo has provoked us to think in new ways.”

– Jane Stojak, Managing Director, Leah Stein Dance Company, Philadelphia, PA

“In a very short time with GoSeeDo I find my mind is brimming with ways of letting audiences into our dances. The creativity, questions and push to invent are all igniting sparks of new audience-to-performance relationships – I like to tear away barriers or confusion about art-making, GoSeeDo is a launch point for both me and my audiences.”

– Melissa Riker, Artistic Director, Kinesis Project, New York, NY

“GoSeeDo is an innovative platform that fosters creativity on many levels. It has deepened Ping Chong & Company’s thinking about what it means to have an online presence. We are excited that GoSeeDo presents us with possibilities to build more meaningful relationships with our audience.”

– Jane Jung, Managing Director, Ping Chong & Company, NY, NY

“Since we started using the platform, our theatre company has had a large perspective shift on what we have to offer- looking at a much larger range of activities, events, and services that we can share with our audiences. This shift includes looking at both what the company can offer as well as our individual members. GoSeeDo allows us to see ourselves as part of a national network of artists who are re-envisioning producing and business models through engagement activities.”

– Band of Toughs: a Theatre Collaboratory, Denver, CO



Explore GoSeeDo and sign up for free today!


Feb. 22, 2012, Filed under category Announcements, blog, Bookables, Uncategorized


2 Major Livestream Events this weekend!

Misnomer Dance Theater

Friday December 16, 7:30 pm (ET)

Join us as we LIVESTREAM our performance and audience Q&A at 7:30 pm EST on December 16 at the homepage of www.misnomer.org. Watch and chat in real-time alongside audiences worldwide! This event is featured this week on the homepage of Livestream.


DESCRIPTION: In Time Lapse, the Company journeys into the unusual, humorous, and serious corners of memory, while in Future Perfect-er, we explore what would happen to a dance if it woke up on the other side of the bed, was born a day later or existed in a parallel universe. This moving season can not be missed!


Diplomacy Through Dance: Bringing American Modern Dance to Kazakhstan

Sunday December 18, 3-4:30 pm (ET)

Award-winning Boston choreographer Rebecca Rice and cultural entrepreneur Anna Winestein, discuss their experiences as cultural envoys for the US Department of State to Kazakhstan and how American modern dance helps foster cultural diplomacy. Rice also discusses her process of creating an original choreographic work for the Samruk Dance Company, and Winestein shares her experiences of assisting and observing Rice in the studio. Includes footage of the new work, Uplift, performed by Samruk, and excerpts from other pieces.   Co-presented with the Ballets Russes Cultural Partnership and Rebecca Rice Dance.


Our Livestream broadcast will be moderated Convergences Theatre Collective’s Jeremy Williams, who is also the community manager for the Audience Engagement Platform.  To watch, visit Convergence’s Livestream page: www.livestream.com/CTCnow  


Rebecca Rice’s work expresses a unique blend of modernism and musicality. Her movement ideas blend the design oriented, musical style of ballet with the creative, innovative elements and energy of 21st century contemporary modern dance.


Anna Winestein is the Executive Director of The Ballets Russes Cultural Partnership at Boston University, a non-profit cultural organization devoted to supporting cultural exchange and understanding between the US and countries of the former Soviet Union.

Dec. 16, 2011, Filed under category Uncategorized


Events this weekend!

Gibney Dance Center presents: “Sorry I Missed Your Show Marathon“!  Join 3 choreographers (Kimberly Bartosik, Jill Sigman and RoseAnne Spradlin) at 1, 2, and/or 3 pm!

Gibney Dance Center

890 Broadway, 5th Floor

New York, NY

November 19, 2011


Erica Essner Performance Co-op presents: “Open Rehearsal“.   “Weathered” is an exploration of our loss of control over the forces of nature and of how those forces belie the illusion of our permanent place on this planet.

Brooklyn Zen Center

505 Carroll street 2A

Brooklyn, NY

November 19, 2011

8:00 PM


Nov. 16, 2011, Filed under category Uncategorized


Virtual Events & Happenings This Week

Virtual Events

Now you can find ways to connect with artists anywhere!  Check out these two cool ways that artists are connecting with audiences.


The Teacher will Appear 

“With our one-on-one mentorship program you will have the opportunity to ask and discuss the steps of working in New York, making the transition from dancer to choreographer, or simply becoming a choreographer.”




 Skype with an Actor/Director/Playwright 

“Members of CTC wear many hats in the theatre and will relate our experience to your students.  Nothing can replace an in-person visit from a professional artist, but this is the next best thing.  “




 Scheduled Event

On the Spot: Backstage 

Sunday November 6 – 3 PM

Washington, DC

Check on Dissonance Dance Theatre’s new event!  Go behind the scenes to watch the dancers and choreographers do their thing.  It’s informal, so drop in and out, but make sure NOT to miss this!



Nov. 2, 2011, Filed under category Uncategorized


Events this week + featured bookables


Cristina Skinner presents: Project #1

October 26, 7:30 PM

Lincoln, NE

Project #1 is a devised theater piece currently being created by a group of 7 artists/students at the University of Nebraska, Lincoln.  “Humans utilize fear as a tool to help control the lives of others.  Fear is an essential element in everyday life, it is a factor in every decision made.  The group creating this piece of theater is embracing the idea of fear to show how it is used, and how fear can be overcome.”


Ping Chong & Company present: Angles of Swedenborg

October 27, 7:30 PM


“The production combines dance, theatre, music and multi-media projections and features eight angels, two spirits and, of course, Swedenborg himself, cavorting in a heavenly corral of swirling white feathers.”



Featured Bookables:

Christopher Williams Dances – Solo Commission

Need a solo dance?  Commission critically acclaimed choreographer Christopher Williams to work with you to create a new work.  A combination of your strengths and Williams’ rigorous movement vocabulary.




Kinesis Project – Step into Rehearsal

Ever want to enjoy a rehearsal without a crowded room?  Now you can!  Kinesis Project is creating a new show and they are opening up the process to include YOU.  Check out how you can get into the mix.






Oct. 25, 2011, Filed under category Announcements, Cool Happenings, featured, Featured Events


Exciting events and featured bookables for this week!

Events this week on AEP


Interested in new plays?  CTC’s new series “Web Reading” launches tonight with a free online event!  Check out Web Reading: “Suicide on Pennsylvania Avenue”– a beautiful and thought-provoking story about one woman’s attempt to free her family from debt.





Live from the Arizona State Fair at the famous Veteran’s Memorial Coliseum, An Afternoon with The Wallace & Ladmo Show.  Wallace and Pat McMahon discuss, as only they can, 36 years of doing the greatest kids’ show ever made.

Featured Bookable Offerings


Ever want to connect with an artist one-on-one?  Perhaps you have questions about a piece or about the artistic process.  Now you can!  Book “Your Own Private Q&A” with Kinesis Project.



Sometimes a dance is the perfect addition to a special event: a wedding reception, anniversary party, a celebration of you!  Now you can have a custom dance made for you to perform at your special event.  This is also a great gift for a couple.  Check out POP n’ wedLOCK’s “Couples Dance Lesson”.





Oct. 19, 2011, Filed under category Announcements, Featured Events


October is Bookables Month!

Check out some of the awesome offerings that AEP artists are coming up with!  This is a whole new way to engage with your favorite artists.  Bookables give you the freedom to choose when you want to book an experience.  Choose from a wide variety of options from private coaching to behind the scenes access.  Have an idea about how you’d like to engage?  Email the artist and let them know!  Or if you have an idea you’d like to share with all of the AEP community email Jeremy, your community manager.


The Teacher will Appear

A “not to miss” opportunity to have Melissa Riker virtually join your class or studio.  Can be booked for 1-on-1 sessions or for a class.  Don’t let distance be a problem now you can have access to really amazing artists in your home town.



Roller Session

Shake up your fitness routine with a 1-on-1 session with Erica Essner!  Perhaps you need to kick-start a new exercise program or maybe you want to simply change things up.  This is a great opportunity to work with a choreographer who really knows bodies.


Web Reading – Your Play!

Have a play in development?  Join in the revolution of new play development by Convergences Theatre Collective.



Movement Generation Coaching for Directors & Playwrights

An exciting 1-on-1 workshop for directors and playwrights to add new skills to your collection!






Check out more bookables here: EXPLORE



Oct. 11, 2011, Filed under category Uncategorized


AEP Events for YOU this week and beyond!

Bookable Offerings

The Informance – a whole new way to experience creativity, the artistic process, and  engage with a phenomenal choreographer!  Christopher Williams is now offering a one-of-a-kind event that brings the love of learning with the magic of the theatre in an event that will captivate you.

“Williams is brilliant in every way a great artist can be and winsomely articulate about his work while retaining a down to earth humility.” – Jonathan M. Stein

Scheduled Events:

Culturehub Artalk Series Presents: Ping Chong & Company

Culturehub in New York, NY

October 5 @ 9 PM

Ping Chong will give a talk on the evolution of his interdisciplinary approach to theater in relationship to changes in contemporary arts and culture over the past 40 years.






Jeremy, AEP Community Manager

Oct. 2, 2011, Filed under category Cool Happenings, Featured Events, Uncategorized


That Scottish Play

We’ve all been there. Forced to read (or at least SparkNotes) a Shakespearean play. Maybe watch the movie or go on a class field trip to see one of the plays performed live. Perhaps you enjoyed it or maybe you preferred to indulge in a contemporary retelling like pop culture favorite 10 Things I Hate About You with Julia Stiles, Heath Ledger (RIP) and cutie pie Joseph Gordon Levitt. No matter what, we’ve all had some exposure to Shakespeare throughout our lives. With graduation, I thought I was done, much preferring to spend my subway commute reading Kindle books in the historical fiction or home improvement genres. But, after reading an article in the New York Times, I think I may be ready to revisit the old Bard.

At the McKittrick Hotel in Chelsea, theater company Punchdrunk is retelling the tale of Macbeth, under the title Sleep No More. But they’re not just new actors performing an old play; two things make their rendition unusual. First, the play is largely performed wordless because there’s a lot of dancing. BUT what made me really want to check it out is that the performance progresses like a “Choose Your Own Adventure” book come to life; audience members don a mask and are then given the freedom of choosing which character to follow throughout the course of the play. Talk about audience engagement! How amazing it must be to be standing near the performers as the scene develops; smelling the sweat and perhaps even feeling their breath. It sounds voyeuristic in a way that completely intrigues me. I have a friend who spent FOUR hours wondering around, completely fascinated by the play’s development.

I’m curious about the adaptability of this idea to other, lesser known plays. I don’t know about you, but I had to read MacBeth in high school (thanks, No Fear Shakespeare), watch the movie and then see it performed as well. So, I would be going into the performance already well informed of what the actors (dancers?) should be saying even when they’re mute. Although I have preconceptions about the play, I am intrigued to the point that I’m considering buying a ticket. It’s just a matter of what will nourish me more: art or food? What about you? Want to make plans to see that Scottish play this weekend? You can buy tickets here… and let me know if I’ll see you there.


Images via LucyWho and The New York Times

Sep. 30, 2011, Filed under category Cool Happenings, Weekend Plans


AEP Events for YOU this week and beyond!

I want to create a space where people can be at their best; a space where everyone can walk in and feel comfortable.”  – Gina Gibney

Gibney Dance Center officially launched their expanded facilities and programming this past week.  It was a great party to celebrate the beginning of a new chapter of the NYC dance community.  Check out the photos and book your rehearsal, class, or event in one of their beautiful new studios in the heart of Manhattan.


Events this week:

Ping Chong presents “Angles of Swedenborg

Williams College in Williamstown, MA.

September 30 & October 1 @ 8 PM (ET)

Ping Chong will recreate his signature dance theatre work ANGELS OF SWEDENBORG, which was originally commissioned by the Museum of Contemporary Art in Chicago in 1985.



Centennial Theatre Foundation presents “The Wallace & Ladmo Show Staged Reading

Attend LIVE in Phoenix, AZ or attend VIRTUALLY!

October 1 @ 7 PM (MT)

Centennial Theatre Foundation is happy to announce our very first event, a staged reading performed by the cast of the play, The Wallace & Ladmo Show.  With their launch event you can attend either in person or from your home, office, or mobile device!



Dissonance Dance Theatre is offering a “Drop In” class for dancers in Washington, DC!

October 2 @ 3:30 PM (ET)

Come take company class with Dissonance Dance Theatre!





Take advantage of these awesome events and find more at AEP!

Jeremy, Community Manager

Sep. 26, 2011, Filed under category Cool Happenings, Featured Events


How very nice to meet you, AEP.

Hi guys! My name is Kate – I just wanted to introduce myself – and I am proud to be one of Misnomer and AEP’s newest interns. I’m coming to these spaces via an alternate direction than dance: my interest is piqued by thoughts of public space – the use of it and how we can make it better. I also love design and art.

With my interests rather seemingly unrelated to the live arts, you may ask “why AEP?” Easy. I was initially attracted to AEP because of their commitment to becoming a venue for “the sharing and spreading of the thrill of the live arts.” I am a firm believer in working for the common good and so one may be able to see why I would want to be a part of AEP: their mission to sustain (and hopefully better) the arts through helping artists design and tailor events specifically for their audience will ultimately serve the whole. For example, this kind of innovation could possibly add to the improvement of public spaces.

After a couple months of working with AEP I’ve had time to play with tying together some of my own interests – public space and design – with some of AEP’s – innovation in audience engagement. In this blog I’ll be asking questions about how to use public space better to cultivate more opportunities for audience engagement and I would love to hear what you think about these subjects as well. Feel free to email me at kate@misnomer.org.

I’d love to start a discussion.

  • What’s your favorite public space in NYC/the U.S./the world?
  • Have you seen an art event in a public space which seemed to influence the audience?
  • What kind of live arts make you feel most connected to your favorite artist?

I’d love to know! I look forward to engaging with you guys and I hope to uncover many more questions of my own this way.

Hasta luego!


Sep. 21, 2011, Filed under category Announcements, team


The results are in!

A big thanks to all of the artists who participated in our feedback sessions on our new design, updated features, and streamlined functionality.  All of the results were very positive and we’ll be moving forward with making these designs a reality!

The process:

We asked both current AEP artists as well as artists who are not currently using the platform to respond to 8 different pages.  We collected feedback on each page as well as a more in-depth survey following the full presentation.  We’ve gone through all of the feedback and have averaged results to share with you.

Here’s what we learned:

  • 96.25% LOVED the new designs of the pages
  • 96.12% LOVED the new layout of the pages
  • 94% LOVED how easy the new pages are to navigate

PS- the artists who didn’t LOVE the new pages LIKED them- we didn’t get one negative review!  

We introduced a plethora of new & updated features that will help fans and artists “GoSeeDo” more art events.  Here are the top features that artists are excited about:

  1. Our new Metrics & Statistics feature that lets artists see how their fans are using GoSeeDo to interact with their favorite artists
  2. Our new “Create” and “Promote” buttons for artists to manage their activities on the platform
  3. Our updated “Share” feature that lets fans spread the word about events to their networks and social media pages with a simple click of a button
  4. Our updated media options which lets artists add even more photos and videos to their profile as well as individual event pages

Stay tuned for more updates as AEP prepares to launch our new look and new name: GoSeeDo!

– Jeremy Williams, Community Manager


Sep. 15, 2011, Filed under category Announcements